Boosting Sales Efficiency through ML (Amplify Analytix)
Boosting Sales Efficiency through ML
Amplify Analytix as a data science consulting partner helped a global provider of packaging equipment in prioritizing sales opportunities by using machine learning models to predict which opportunities would be won or lost.
The solution leads to an increase in efficiency for the salesforce by identifying the high potential deals, enabling them to prioritize resources better. The data models are deployed on a cloud environment, allowing the entire sales organization to make use of the predictions in their own CRM system.
- Denitsa Boneva - Project Lead and Business Analyst
- Ivan Naydenov - Senior Data Scientist
- Nikol Angelova - Data Scientist